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Electrotype is an independent art/prog rock uno based in the Philadelphia, PA area. Led by multi-instrumentalist and lyricist/composer Beth Maplesden, Electrotype reshapes the familiar into the unexpected. The latest Electrotype EP, 7.50 (Seven and a Half), fuses art rock and alternative rock—New Prog and “old” prog with touches of garage, punk, metal, and grunge.
Building upon foundations laid by such bands as Genesis, Radiohead, and Keane, Electrotype employs a balanced combination of emotion, intellect, and musicality to speak to the deepest parts of the heart, mind, and soul.
What began as a dream in 2004 started to take shape in 2008 with the 30-second piece “How Many”—the soundtrack to one of Maplesden’s animations. From there Electrotype snowballed into an endeavor that would become front and center. “Piece by piece and and bit and bit by bit”, to quote Maplesden from her lyrics, the debut EP 7.50 (Seven and a Half) would slowly come together over the course of these nearly three years.
Seven and a half songs—and seven and a half years after the original conception of Electrotype—7.50 was first released as a digital download on 11/11/11. The compact disc version became available on 8/24/12. Because of 7.50’s artwork nomination in the eleventh Independent Music Awards, Maplesden accepted the invitation to perform three live cuts from 7.50 for an IMA performance video series.
Ranging from semi-acoustic prose to dissonant experiments to stadium rock, Electrotype satisfies a gamut of moods and thoughts through sound and words.
PROGRESSION REVIEWS 7.50
Released in January 2014, a review of 7.50 (Seven and a Half) by John Patrick was published in issue #66 of quarterly progressive rock journal Progression magazine. Patrick said:
Maplesden prefers to wax instrumentally, but graces three of the cuts with her melancholic chanteuse...Ms. Maplesden obviously is a creative dynamo and her garage-y/tatty instrumental chops actually are an asset for this type of deeply personal statement. As an introductory sketch of her orientation toward quirky raw experimentalism, Seven and a Half invites anticipation over what might come next.
SEA OF TRANQUILITY REVIEWS 7.50
On September 18, 2013, Sea of Tranquility's Mark Johnson said of 7.50 (Seven and a Half):
Electrotype...can rock the walls. ... Electric guitar ripped in all manner of ways with some stellar riffs. ... moody keyboard playing that will surely surprise even the most jaded rock fan. ... If you want something new that doesn't fit neatly into any particular category this is the ticket.
ELECTROTYPE PERFORMS LIVE ON-AIR ON GASHOUSE RADIO
August 21, 2013 was the date for Electrotype to appear on the Gashouse Live show on Gashouse Radio, an internet radio station based in the Philadelphia, PA area. The appearance was part of the ongoing Gashouse Acoustic Series, and was streamed live to listeners directly from Gashouse's studio. Videos from the performance are on Electrotype's YouTube and Dailymotion profiles.
ELECTROTYPE IS NOW ON RDIO AND ALLMUSIC
THE LIVE IN CLIFTON VIDEO SERIES IS NOW OUT!
The wait is over! Electrotype's performance at the IMA headquarters in Clifton, NJ is now on YouTube and Dailymotion. Three stripped-down almost-acoustic selections and two interviews form the quintet of clips in high-definition. The songs are: "Pound of Flesh", "Hard To Believe", and "Night Visions/In The Blink of an Eye".
7.50 (SEVEN AND A HALF) IS NOW ON GOOGLE PLAY
Now you can buy 7.50 from your Android device on Google Play.
AMPLIFY ELECTROTYPE ON GRAMMY AMPLIFIER
The Recording Academy, the organization that runs the Grammy Awards, is sponsoring a contest in partnership with music social media platform SoundCloud. It works like this: listeners go to the Grammy Amplifier website and play tracks from independent musicians. Then listeners can "amplify" artists by posting a link to Grammy Amplifier on Twitter or Facebook using the buttons that appear under each artist's name. Those artists who collect enough Amplifications qualify to have their track retweeted by a GA curator. Electrotype is entering "Pound of Flesh" from the EP 7.50 (Seven and a Half). So go to Electrotype's GA profile, or go to the Artists section and look for the Rock genre (in the drop-down menu to the left of the All Tracks button). The contest runs until the Grammys telecast on February 10, 2013. Help get the word out about Electrotype! Thank you!
LISTEN TO ELECTROTYPE ON IHEARTRADIO.COM
The music of Electrotype is now on iHeartRadio.com!
ELECTROTYPE IS ON MYSPACE MUSIC
Electrotype is now on MySpace Music! Also, Electrotype now has an official MySpace profile. (Remember to look for the username Electrotype_Music, the Electrotype logo, or the 7.50 (Seven and a Half) matchsticks!)
ELECTROTYPE PLAYS AT THE INDEPENDENT MUSIC AWARDS HQ
On August 24, 2012 Electrotype played at the home of the IMAs and the Musicians Atlas in Clifton, NJ. Video and photos to be included later!
ELECTROTYPE IS NOMINATED IN THE 11TH INDEPENDENT MUSIC AWARDS!
Vote for Electrotype's album cover in the Vox Populi competition. Voting is open until July 27. Thanks!
OUT NOW: 7.50 (SEVEN AND A HALF), THE NEW EP FROM ELECTROTYPE.
GASHOUSE ACOUSTIC SERIES
Video from August 21, 2013 live on Gashouse Radio's Gashouse Live program, with acoustic performances of four songs, plus a discussion with questions
LIVE IN CLIFTON
Video from August 24, 2012 at Independent Music Awards headquarters in Clifton, NJ, with acoustic performances of three songs, plus two interviews
LIVE SHOW DATES VIA SONGKICK
- Live show dates
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